Being in the business world is far more challenging compared to delivering a workshop or keynote speech. In May 2011, I established my learning and development consultancy, In Learning. With great excitement and enthusiasm I hit the road, it was fun then and it is still fun. In the book Outliers, author Malcolm Gladwell says […]
Tag: business development
Sales vs Quality: The Eternal and Everlasting Dispute
It is one of the most dramatic but predictable conflicts in today’s companies and enterprises, regardless of whether those companies are product manufacturers/distributors OR service providers. Some scholars go further and call it “Mutual Dislike”, which normally takes place when teams’ objectives collide in different forms. It could also get worse, especially when companies undergo […]
The ICE Strategy of Marketing
Did you know that we are exposed to an average of 5,000 marketing messages and over 24,000 marketing elements every day? And that hundreds of billions of dollars are spent on marketing every year? Look around you right now and I bet you can see at least a dozen of brand names, logos, slogans, ads, […]
Eliminating The Competition Using Strategic Alliances
Are you overlooking strategic alliances because you call them “competitors”? It is amazing how many business owners and corporate employees view similar businesses strictly as “competitors”. And it’s sad that these same business professionals throw away some of the best opportunities they face, if only they could see the opportunity. What do I mean by that? If I […]