Home-grown luxury membership platform, SupperClub, has marked a major milestone in its short history, surpassing 35,000 bookings across its portfolio of five-start experiences. Just three years on from its inception in Dubai, SupperClub has also secured partnerships with leading brands such as Mastercard, while continuing to grow its network of premium venues across the UAE and the rest of the GCC.
Founded and self-funded by entrepreneurs, Mehreen Omar and Muna Mustafa, SupperClub has consistently grown its customer base across the Emirates, while continuously building new collaborations with some of the finest names in the luxury hospitality and F&B sector. Hotels recently signed up to the platform include Erth Abu Dhabi, the home of five-star luxury inspired by Emirati heritage, and Dubai’s Palazzo Versace, the palatial Creekside venue that reflects contemporary fashion and the celebrity lifestyle.
Explaining how the booking milestone has been achieved, Mehreen said, “There are a number of well-established lifestyle membership platforms in the market, but we knew from the beginning that SupperClub would be unique, as it responds to clear demands from stakeholders on both sides. We found that luxury venues were concerned about the high partnership fees of existing platforms and being positioned next to fast-food outlets, while customers were looking to access exclusive five-star experiences that could extend to unlimited guests with discounts applied discreetly. Addressing these needs has helped us to carve a niche in the market, which has attracted new members and venues alike.”
Among the other hotels joining the platform are the opulent Jumeirah Al Qasr, the premier golf resort VOGO Abu Dhabi, and iconic luxury hotels and resorts brand, JW Marriott. The most popular experiences across the membership include brunches, dinner buffets and afternoon teas. Speaking about the growing portfolio of venues and experiences, Muna said, “We are proud to be collaborating with such renowned names in the hospitality sector, who have set the standards for luxury in this region and around the world. As a start-up with a lean team, we have worked hard to build a reputation that enables us to strategically select partners that bring the finest experiences to our members.”
Alongside its venue partners, SupperClub has secured tie-ups with other membership organisations to bring added benefits to their clients. Current collaborators include Mastercard World Elite, Kidzapp, Virgin Megastores, Mybaraka and Skywards Miles. The business is now embarking on a regional expansion plan to replicate the success of the UAE venture across the GCC, starting by extending the platform’s reach in Bahrain and KSA. Muna concluded, “We’re excited about how far we’ve come, navigating challenges and intense competition to achieve this milestone, and we’re looking forward to exploring new markets and fostering organic collaborations, which has been the key to our success in the UAE.”
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About Supper Club
SupperClub is a premium membership discount platform which was launched in the UAE in November 2020 by entrepreneurs Mehreen Omar and Muna Mustafa. SupperClub’s aim is to provide a single membership with no limitations, giving clients access to five-star restaurants, hotels, spas, luxury pools and much more – all at exceptional rates. SupperClub offers three types of memberships, the Gold, Diamond and Platinum, each providing access to more than 300 offers with over 50 participating hotels, primarily located in Dubai and Abu Dhabi.
