ShopperON, a livestream shopping platform empowering content creators and influencers, today announced it will host an exclusive three-day Digital Transformation & E-Commerce Panel Discussion from October 8–10, 2024, at Dubai CommerCity (DCC). This high-profile event is set to drive the conversation on the future of retail, best practices in e-commerce, and the strategies necessary for success in the rapidly evolving digital commerce landscape.
The event will be hosted at Dubai CommerCity, the first free zone dedicated exclusively to digital commerce, a joint venture between Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties. This collaboration between ShopperON and DCC underscores their shared commitment to helping businesses navigate the increasingly complex retail environment and take full advantage of digital transformation.
The event will feature a series of in-depth discussions, led by experts, focusing on the most pressing issues in the industry today. Topics will include the integration of online and offline retail strategies, the rise of influencer marketing, sustainability in e-commerce, and the critical role social commerce plays in shaping the future of online shopping.
“At Dubai CommerCity, we are committed to enabling businesses to thrive in the digital economy. We are pleased to collaborate with ShopperON to host this event at DCC, reflecting our shared vision of empowering retailers to innovate and stay competitive in today’s dynamic market,” said Mitch Bittermann, Senior Vice President – Commercial Operations, Dubai CommerCity.
Sylvia P. Dequito, Founder and CEO of ShopperON, highlighted the importance of adapting to technological advances: “The future of retail is undeniably digital. To remain competitive, businesses must embrace technological innovation and integrate it seamlessly into their operations. By hosting this event at Dubai CommerCity, our venue partner, we aim to help retailers navigate these changes and unlock new growth opportunities.”
The event will cover a range of critical topics, providing valuable insights and actionable strategies for businesses seeking to enhance their digital capabilities. Key areas of focus include:
- The Future of Retail: Embracing Digital Transformation – Exploring how digitalization is reshaping the retail landscape and how businesses can stay ahead of the curve.
- Building a Seamless Omnichannel Experience – Strategies for integrating both digital and physical touchpoints to create a cohesive and seamless customer journey.
- Influencer Marketing & Content Creation in E-Commerce – How influencers and authentic content are redefining e-commerce, driving engagement, and influencing purchasing decisions.
- Sustainability in E-Commerce – The importance of implementing eco-friendly practices, from sustainable packaging to fostering responsible consumer behaviour.
- The Rise of Social Commerce – An exploration of how social media is transforming online shopping, and the best practices for integrating social commerce into e-commerce strategies.
“This event is about more than just discussion—it’s about action,” added Dequito. “By leveraging livestream selling and digital innovations, we’re providing retailers with a clear path to succeed in this rapidly changing environment.”
The event will feature prominent companies, speakers, and exhibitors representing organizations across the e-commerce and retail sectors. Some of the key companies involved include:
- ChannelEngine, Techies Infotech, Tidal Digital, Evenjoan Lifestyle, Unfold and Weclose Agency
- Ambiance by Talata, Milana Trading, Passion Labs, ObyOla, Al Jaroodi Traders, Bin Sina Pharmacy and URI General Trading.
Speakers from these companies will provide insights and showcase their innovations during various panel discussions.
In addition to the panel discussions, the event will offer live vendor presentations and real-time selling sessions on the ShopperON platform. Featured exhibitors, including Ambiance by Talata, Milana Trading, ObyOla, Fyor, Menbur and URI General Trading, will showcase their latest products and demonstrate the power of livestream shopping in enhancing consumer engagement.
The event is proudly supported by Coca-Cola, URI General Trading, MCA Consultants, Techies Infotech and Selise Digital Platforms further highlighting the importance of industry-wide collaboration in driving innovation and transformation in the digital commerce sector.
