In an exciting new chapter, Masi, the iconic producer of Amarone wines and a symbol of Italian viticulture, has partnered with Intagulf Travel Retail to distribute its prestigious range of wines to Dubai Duty Free. This strategic collaboration reflects Masi’s commitment to expanding its global footprint while reinforcing Intagulf Travel Retail’s reputation as the trusted supplier of premium and popular wines to leading regional travel retail hubs.
Intagulf Travel Retail, known for curating exceptional selections of world-class brands, continues to elevate the travel retail experience with this latest addition. Wine enthusiasts and global travellers can now enjoy an exclusive range of Masi’s finest wines at Dubai Duty Free, including:
- MASI Nectar Costasera Amarone della Valpolicella Classico DOCG 2019
- MASI Cantina Privata Boscaini Campolongo di Torbe Amarone della Valpolicella Classico DOCG 2015
- MASI Cantina Privata Boscaini Mazzano Amarone della Valpolicella Classico DOCG 2015
- MASI Cantina Privata Boscaini Costasera Amarone della Valpolicella Classico DOC 2001 and 2006
- MASI Tupungato Corbec Rosso di Argentina Organic 2020
Combining heritage with innovation, Masi’s portfolio includes organic wines from estates in Argentina and Tuscany, alongside rare vintages from the family’s Cantina Privata Boscaini collection. Under the leadership of Sandro Boscaini, the sixth-generation custodian, Masi offers the widest range of Amarones in the international market, celebrated for their craftsmanship and quality.
This collaboration not only reflects Masi’s commitment to reaching international wine connoisseurs but also positions Intagulf Travel Retail as the trusted supplier of choice for regional duty-free retailers and other travel retail platforms.
For Intagulf Travel Retail, this partnership with Masi further underscores its expertise in supplying premium wines and spirits to leading duty-free retailers and travel retail platforms. By delivering sought-after historical brands like Masi to Dubai Duty Free, Intagulf Travel Retail reaffirms its ability to enhance the travel retail experience with quality, consistency, and variety. Together, Masi and Intagulf Travel Retail are redefining the duty-free wine offering, bringing travellers the craftsmanship and heritage of one of Italy’s most celebrated wine producers.
Intagulf Travel Retail FZCO, established in 2002 in Dubai’s Jebel Ali Free Zone, is a leading distributor of wine, spirits, and beer across the Middle East. As the sister company of International Diplomatic Supplies (IDS), founded in London in 1997, Intagulf Travel Retail operates a state-of-the-art, humidity- and temperature-controlled wine storage facility and imports directly from wineries, brewers, and distillers worldwide.
With a commitment to sustainability and carbon-neutral certification, Intagulf Travel Retail ensures market-leading stock availability (over 85%) and efficient order fulfilment. In 2023, its Dubai warehouse picked over 1 million items with 99.998% accuracy. The company also provides exclusive ranges, bespoke marketing support, and competitive advantages for travel retail operators.
“We are delighted to partner with Masi Wines, a name synonymous with quality and tradition, to enhance our portfolio and facilitate the collaboration to bring Masi’s renowned wines to one of the most important travel retail platforms in the world,” said Mark Rogers, Managing Director of International Diplomatic Supplies.
