In a country where physical inactivity is a growing concern, Fit4It is redefining the fitness experience with a tailored, people-first approach. Nearly 58% of adults in the UAE report insufficient physical activity, according to the World Health Organization, with factors like time constraints, lack of motivation, and environmental challenges often getting in the way. Fit4It tackles these barriers with a holistic program that meets individuals where they are, blending fitness, nutrition, and mindfulness into an adaptable, sustainable wellness journey.
Founded by Mena Adel, a seasoned coach and former boxing champion, Fit4It combines professional expertise with a personal passion for helping busy individuals achieve balance. Every journey begins with a comprehensive assessment, including a medical health check, body composition analysis, and a fitness plan tailored specifically to the person’s goals and lifestyle. The initial assessments are complimentary and completed by a professional who then goes on to help design a unique and personalised plan. For some people, taking the first step and getting some expert direction might be what they need to change the direction of their health. The upfront personalisation ensures that every program is meaningful, effective, and designed around the unique needs of each individual. No Copy and paste approaches, a unique programme for each individual, because we are all so different.
“We don’t believe in generic plans,” explains Mena Adel. “We start by understanding you—your challenges, your goals, and your life. By building a roadmap that’s uniquely yours, we take the guesswork out of fitness and create real, lasting results.”
Fit4It’s session prices start from AED 300 and are designed to address wellness from every angle. The program includes personalised training sessions that incorporate a range of services like strength training, boxing sessions, EMS and yoga all in one plan. Clients get ultimate flexibility and the opportunity to co-create their own unique plan with their likes and dislikes too.
Each program also has one mandatory nutrition consultation and a mandatory psychology consultation ensuring mental well-being is being addressed just as much as physical well-being.
Here’s how Fit4It have started changing lives:
Alex explains how Fit4It truly created a purpose-led plan that lacks in today’s market:
“Mena came over to my home gym, and during our first session, he really took the time to assess my overall health. Mena doesn’t just treat you as a gym client; he takes a holistic approach, talking to you about your diet, your lifestyle, and your general well-being. For example, I used to eat whenever I felt hungry, with little consideration for my meals. Mena made me realise the importance of having a proper breakfast, which I had never really done before. It’s not just about the exercise; it’s about everything, including nutrition. In just under four and a half months, I lost around 16 kgs, thanks to Mena’s guidance on both fitness and food. I clearly remember when we first started – I couldn’t even do crunches or touch my knees. Now, I can do over 25 crunches in a row, touching my knees each time. I am truly present in my body now, and I never imagined I’d be able to achieve this.”
For Emil, a father of two, the personalised care and attention he received through Fit4It made all the difference.
“Mena didn’t just give me a workout plan. He understood why I needed to get fit and tailored everything to my situation. Six months later, the results are undeniable—I feel healthier and more connected to my family.”
Elvy, a working mother, also praised the program’s flexibility.
“What I love most is how adaptable it is. Some days we train at the park, and on hectic days we fit in quick sessions at home. In two and a half months, I’ve lost four and a half kilograms and built habits I can stick to long-term.”
Unlike traditional fitness programs, Fit4It takes a holistic and personalised approach, ensuring every individual feels empowered and supported. “Fitness should feel accessible, not intimidating,” says Mena Adel. “By starting with an in-depth assessment, we make sure every step forward is aligned with what you need and want.”
If you are ready to prioritise your health with a program designed just for you, Fit4It is here to help. Book your free initial assessment today and experience the difference of a fitness journey built entirely around you. For more information, visit www.fit4it.ae or contact us at hello@fit4it.ae, info@fit4it.ae, or +971 56 566 7566.
