Kaya Reimagined: The Region’s Skincare Leader Enters a New Era of Aesthetics, Wellness, and Longevity with a Holistic Approach

For over 20 years, Kaya Skin Clinic has been a trusted name in the Middle East, offering dermatologist-led, personalised skincare that has transformed the lives of more than 400,000 clients. With 21 clinics across the UAE, KSA, and Oman, Kaya has redefined beauty by blending medical expertise with aesthetic excellence.

Now, the brand steps into a new era, introducing Kaya Wellness & Longevity, a grand relaunch that expands Kaya’s offerings beyond skin into the realms of AestheticsWellness, and Longevity. This evolution marks a significant milestone for the brand, with the introduction of pioneering services such as weight management programmes, cutting-edge diagnostics, plastic surgery, regenerative medicine and an AI-driven application, all underpinned by clinical expertise and a holistic philosophy.

Aesthetic Excellence, Holistic Wellness, and Future-Focused Longevity

The new Kaya Wellness & Longevity centres on three core pillars:

  • Aesthetics – Aesthetic care remains a foundational element of Kaya’s identity, enhanced by a wider range of services including plastic surgery, anti-ageing solutions, skin glow treatments, laser hair removal, and personalised skin protocols. The focus is on tailored beauty protocols that align with each individual’s unique needs and wants.
  • Wellness – With increasing demand for wellness services worldwide, Kaya now offers comprehensive programmes in diet, nutrition, weight management, body toning, Psychology and Mental Health. Backed by advanced diagnostics and guided by expert practitioners, these treatments are designed to support not only physical transformation but also long-term vitality and confidence.
  • Longevity – A new direction in the holistic experience of the new Kaya. The longevity offering introduces revolutionary solutions such as IV therapy, stem cell treatments, regenerative medicine and biological age testing. These services are rooted in preventive care with the option of personalised plans, enabling clients to extend healthspan.

This integrated model ensures that every treatment plan is not only science-backed but also deeply personalised, placing Kaya at the forefront of the aesthetics-wellness-longevity intersection.

Humania: Powering Kaya’s Evolution into New Realms

Kaya’s relaunch is also part of a larger strategic alignment with Humania, a regional healthcare investment platform with a proven track record in medical innovation and wellbeing across the Middle East and emerging markets backed up by Saudi German Hospitals Group. With more than 35 years of healthcare leadership, Humania’s mission is to create impactful wellness solutions backed by data, science, and strong partnerships.

“Kaya has always stood for transformation—now we’re redefining that transformation in a way that touches every aspect of our clients’ lives,” says Samina Ghori, Deputy CEO of Kaya Middle East. “From the way we care for the skin to the way we nurture the body and mind, Kaya Wellness & Longevity is a new chapter in personalised care.”

This partnership provides Kaya with a unique foundation to scale its services, invest in innovation, such as its AI wellness app, and expand access to personalised, expert-led health journeys across the UAE, Saudi Arabia, and Oman.

To learn more about the new Kaya Wellness and Longevity, visit www.kayaskinclinic.com or follow @kayaclinicarabia on Instagram and TikTok or visit any Kaya Clinic, and to book call 800KAYA