Drinkit, the UAE’s first coffee-tech pioneer, is redefining the coffee experience across the region by blending state-of-the-art technology with an unwavering commitment to customization. Positioned as a game-changer in the coffee landscape, Drinkit’s digital-first approach brings innovation, efficiency, and personalization to every cup, in perfect alignment with the UAE’s ambitious 2040 Vision for a vibrant, future-ready nation.
Powered by the expertise of Dodo Brands, Drinkit’s technology ecosystem, known as Dodo IS, unites all digital touchpoints, from mobile apps and interactive kiosks to barista tracking systems and advanced smart counters, into one seamless, cohesive experience. This proprietary software orchestrates every step of the journey, elevating operational excellence and creating a tailored experience that sets Drinkit apart in the UAE’s thriving coffee scene.
The Drinkit mobile app transforms each order into a personalized journey, offering customers the freedom to customize every aspect of their beverage. From selecting coffee beans and milk alternatives to syrups and one-of-a-kind add-ins like juice pearls and basil, Drinkit caters to diverse preferences with six types of milk, five toppings, and eight syrup options. With 45% of orders personalized to date, this approach has resonated strongly with customers, underscoring the growing demand for unique, customizable coffee experiences in the region. Meanwhile, the queue-free ordering process ensures a streamlined experience, where each drink is crafted to exacting standards, every time.
Dodo IS, the backbone of Drinkit’s operations, continuously gathers real-time data across multiple metrics, order preparation times, peak hours, barista productivity, and inventory levels, creating a finely tuned, data-driven operation. This intelligence enables Drinkit to optimize service quality, ensure swift preparation, and maintain an unbroken commitment to customer satisfaction. Free from memorizing complex orders, Drinkit’s baristas focus on delivering a welcoming, sincere experience. The data insights also allow Drinkit to stay ahead of customer demand, while tracking popular customizations and patterns to keep service consistently at its best.
Engineered by Dodo Brands, Drinkit’s smart counters bring cutting-edge technology to the forefront of its café spaces. Custom circuit boards and secure, real-time order displays facilitate a flawless, efficient pickup experience where customers are greeted with their names and order numbers upon collection. This high-tech setup has led to 98% of orders being placed digitally, positioning Drinkit as a leader in the UAE’s coffee-tech market and setting a new benchmark for digital innovation in the café industry.
Currently, Drinkit serves its signature tech-driven coffee experience from Golden Mile Galleria 2 on The Palm, Emaar Square Building 1 in Downtown Dubai, Marina Gate Residences 1, and Bay Avenue Mall in Business Bay. By year-end, three additional locations will open in Dubai, further expanding Drinkit’s reach and making high-quality, personalized coffee more accessible to neighborhoods throughout the city.
“At Drinkit, we’re driven by a vision to elevate every coffee interaction into a seamless, uniquely personalized experience,” says Katerina Borodich, CEO of Drinkit Dubai. “By combining cutting-edge technology with a passion for standard, we’re transforming the coffee culture across Dubai. Our mission is to make high-quality, customized coffee accessible to everyone, quickly, precisely, and at the tap of a button, setting new industry standards and bringing the future of coffee to life.”
Drinkit is more than a coffee brand; it’s a movement redefining convenience and customization in an increasingly digital world. Rooted in a commitment to precision, personalization, and operational excellence, Drinkit embodies the fast-paced, dynamic lifestyle of the UAE, bringing an entirely new standard to coffee culture in Dubai.
For more information about Drinkit’s locations, please visit the website drinkit or the app app.drinkit.io.
