I was born in Bosnia and Herzegovina, a place where resilience and strength are ingrained in our DNA. My journey has taken me across the world through Europe, the USA, and now the Emirates, where each culture and experience has shaped me into the person I am today. Along the way, I mastered seven languages, […]
Category: TOPICS
Profit with Purpose: Aligning Growth with Social Impact
For many years, the main story around entrepreneurship has been about profit. Revenue, margins, traction and valuations were seen as the only measures of success. But the world is changing, and so is the meaning of building a real company. Today, entrepreneurs are asked to expand their vision, because growth should not be separated from […]
How Companies Can Create Design & Video with Generative AI
Generative AI is no longer a novelty — it’s a production-ready toolset that helps brands in the UAE and Saudi Arabia move faster, test more, and spend smarter when creating design and video. By Ilya Zmienko, Founder, Svyazi. Communications Agency Why this matters now Generative AI has leaped far beyond early demos. Today, text‑to‑image and […]
Company Spotlight: Chrissie Bettencourt, Founder of Potentia Path
You are the founder of Potentia Path. Tell us more about what your company does Potentia Path empowers organizations to unlock their full potential in hybrid and remote work environments. We specialize in transforming struggling distributed teams into high-performing, connected cultures using brain science principles that work with human nature, not against it. What makes […]
Company Spotlight: Michele Ammirati, WellTax
Tell us about yourself and your background My name is Michele Ammirati, and I am the Managing Partner of WellTax, an international Accounting and Tax Advisory firm based in the United Kingdom and the United Arab Emirates. I’ve spent over a decade working with large corporations, SMEs, private clients, and family offices on cross-border tax […]
How Technical Advisors Can Accelerate Startup Growth in the MENA Region
In recent years, the Middle East and North Africa (MENA) region has emerged as a hotbed of startup activity. According to MAGNiTT’s 2023 MENA Venture Investment Report, the region saw over $3.2 billion in VC funding across nearly 600 deals, with the UAE, Saudi Arabia, and Egypt leading the charge [Source: MAGNiTT, 2023. Initiatives like […]
Alignment Is the New Algorithm: The Secret Strategy of Future Icons
In the fast-paced business realm of the Gulf, entrepreneurs are flooded with tools, tactics, and technologies. From AI to growth frameworks, the world offers no shortage of systems to scale. But beneath every high-performing founder I’ve ever worked with, one hidden factor separates power from burnout: energetic alignment. While most strategy is built in spreadsheets, […]
Cultural Fluency Is Your Business Edge in the Middle East
In today’s hyper-connected economy, it’s tempting to believe that scaling a business is just about product-market fit, sleek design, and solid digital spend. But in the Middle East, businesses that survive while the others truly thrive are often distinguished by one crucial factor – cultural fluency. If you’re launching a startup, running a digital agency, […]
Building Workplace Resilience: Turning Challenges into Opportunities
In today’s fast-paced business environment, resilience has become more than just a desirable trait, it is a SURVIVAL skill. Organizations face constant disruption, whether from economic uncertainty, technological change, or global crises. At the heart of navigating these challenges successfully lies one crucial factor: the resilience of employees and teams. Workplace resilience is not simply […]
The Rise of the Career-Ready Gen Z: How Recruiters Should Adapt
They’re bold. They’re fast. They’re surprisingly well-informed.Welcome to the era of Gen Z — the newest generation stepping into the workforce with purpose, passion, and a playlist of ambitions. As an HR Professional, I’ve had the chance to work with professionals across generations. But in the last two years, I’ve seen something shift: Gen Z […]










