Company Spotlight: Chrissie Bettencourt, Founder of Potentia Path

You are the founder of Potentia Path. Tell us more about what your company does Potentia Path empowers organizations to unlock their full potential in hybrid and remote work environments. We specialize in transforming struggling distributed teams into high-performing, connected cultures using brain science principles that work with human nature, not against it. What makes […]

Alignment Is the New Algorithm: The Secret Strategy of Future Icons

In the fast-paced business realm of the Gulf, entrepreneurs are flooded with tools, tactics, and technologies. From AI to growth frameworks, the world offers no shortage of systems to scale. But beneath every high-performing founder I’ve ever worked with, one hidden factor separates power from burnout: energetic alignment. While most strategy is built in spreadsheets, […]

Cultural Fluency Is Your Business Edge in the Middle East

In today’s hyper-connected economy, it’s tempting to believe that scaling a business is just about product-market fit, sleek design, and solid digital spend. But in the Middle East, businesses that survive while the others truly thrive are often distinguished by one crucial factor – cultural fluency. If you’re launching a startup, running a digital agency, […]

Building Workplace Resilience: Turning Challenges into Opportunities

In today’s fast-paced business environment, resilience has become more than just a desirable trait, it is a SURVIVAL skill. Organizations face constant disruption, whether from economic uncertainty, technological change, or global crises. At the heart of navigating these challenges successfully lies one crucial factor: the resilience of employees and teams. Workplace resilience is not simply […]

The Rise of the Career-Ready Gen Z: How Recruiters Should Adapt

They’re bold. They’re fast. They’re surprisingly well-informed.Welcome to the era of Gen Z — the newest generation stepping into the workforce with purpose, passion, and a playlist of ambitions. As an HR Professional, I’ve had the chance to work with professionals across generations. But in the last two years, I’ve seen something shift: Gen Z […]