“She can’t be writing from her head! Someone is telling her stuff!” “He can’t have gotten those ideas out of that tiny head! He’s a researcher/copier! That is what he is!” “Look how she deals with people! She is a hypocrite!” Some people seem to just know how to do it, say it, get it, […]
Category: TOPICS
Rethink Your Marketing Strategy
Being in the business world is far more challenging compared to delivering a workshop or keynote speech. In May 2011, I established my learning and development consultancy, In Learning. With great excitement and enthusiasm I hit the road, it was fun then and it is still fun. In the book Outliers, author Malcolm Gladwell says […]
Strategies for Developing Effective Screencasts with Camtasia
Over the past decade, screencasting has become an invaluable tool in the educational technology tool belt for learning programs. A screencast, at its heart, is simply a file of a recording of a computer screen. Screencasts are often narrated with audio to provide information to learners about what is occurring on the screen. A screencast […]
Sales vs Quality: The Eternal and Everlasting Dispute
It is one of the most dramatic but predictable conflicts in today’s companies and enterprises, regardless of whether those companies are product manufacturers/distributors OR service providers. Some scholars go further and call it “Mutual Dislike”, which normally takes place when teams’ objectives collide in different forms. It could also get worse, especially when companies undergo […]
The ICE Strategy of Marketing
Did you know that we are exposed to an average of 5,000 marketing messages and over 24,000 marketing elements every day? And that hundreds of billions of dollars are spent on marketing every year? Look around you right now and I bet you can see at least a dozen of brand names, logos, slogans, ads, […]
How to Position Your Service for Instant Client Attraction
The way you position yourself in the market makes all the difference in how many clients you will attract. The problem with most service providers is that they sell the wrong things to clients and wonder why clients are not responding. If you have ever felt frustrated that despite your marketing efforts, it seems people […]
Detailing and Perfecting the Sales Process
Traditional sales has taught me to find someone’s needs and once found fill those needs, and by filling them the customer will buy. It is true in a sense, yet it doesn’t shed light into the full spectrum of the sales process. Like a lot of things in life, sales is not just black or […]
The Electric Outlet and The 4 Basic ‘P’s of Marketing
Needing to respond to some business related emails while at the mall, I proceeded to look for a coffee shop where I could just sit in, plug in my laptop, and get down to work. Right in the middle of this beautiful mall, are 2 well known coffee shops, located just adjacent to each other. […]
The True Stories of Two Leaders
A long time ago in America lived a great man who laid the foundation of one of the biggest organizations in U.S history. He was ‘Andrew Carnegie’. He went through difficult times as a young boy, seeing famine and having lived a poor childhood, he was determined to come out victorious. Who would have known […]
Eliminating The Competition Using Strategic Alliances
Are you overlooking strategic alliances because you call them “competitors”? It is amazing how many business owners and corporate employees view similar businesses strictly as “competitors”. And it’s sad that these same business professionals throw away some of the best opportunities they face, if only they could see the opportunity. What do I mean by that? If I […]