Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise, […]
The term ‘guerrilla marketing’ was first introduced by Jay Conrad Levinson when he wrote a book on this topic and named it ‘Guerrilla Marketing’. It went on to become an international bestseller, with sales of over 20 million copies worldwide. Since then, the term has become widely popular and has been used in many text […]
If you are a start-up founder or entrepreneur, you are balancing every decision, every choice and every investment. So let me ask you what are the MUST HAVE investments for any entrepreneur? Technology – YES Marketing – YES Sales – YES Reputation Management – What do you think? Two oft repeated questions I hear from […]
One of the best pieces of advice that I ever received when looking for start-up investment was, ‘Don’t distract the pitch with more than one product’. When it comes to getting your marketing right as an entrepreneur, the same principle applies, and here’s why. Getting the business up and running, getting user numbers coming in […]
It is common practice for companies to have marketing and sales departments, but it amazes me how the marketing function and department is considered less major to sales and often is combined with a sister department. Some consider the amalgamation a logistics-related cost strategy. While this may be true in some regard, aren’t we unconsciously […]
You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users. Unfortunately, business leaders do not always understand that the […]
Answer these two questions well and watch as success unfolds. Sounds easy, but it is the one basic that is not covered effectively by a large part of the busines community. It is the holy grail for providing value and igniting innovation. Many companies have evolved over the years. We are not talking about that. […]
What is CX? CX (or Customer eXperience) is how your company meets (or not) a consumer’s expectations from each interaction between them and your company . It’s also worth mentioning that CX includes each and every customer contact with your employees, your product and services, and how they are delivered. CX has a quantifiable value […]
Does your company do some sort of digital advertising? It’s like magic, right? Ad targeting has become so specific that you can search out and show up in front of your ideal customer in any corner of the globe. But what happens when you stop putting money into your lead generation machine? Or, what happens […]
In the Middle East, the idea of having your personal name directly attached to your business brand is a fairly new concept. Most entrepreneurs in the business world already understand the significance of being recognized in the industry and how it strengthens their market, presence and revenue. How often you present and describe yourself will […]
