As the CMO of Urent, the leading online marketplace for vehicle rental in the UAE, Vladislav Chernyaev successfully scaled the start-up from $0 to $500,000 in less than 120 days using growth marketing strategies that he has now decided to share with others. For startups to succeed, Vladislav says marketers need to prioritize strategy over tactics and […]
1) Creating a good corporate video, with uplifting music and basic information is a must for any business or service, regardless of its nature… Period. So don’t wait, have one made. 2) Once a general video about is completed, a series of smaller videos relating to more specific services and features of your product should be made, […]
Social marketing started in the 70’s and has been one of the most popular tools for creating positive social change ever since. The most successful campaigns are forever part of our collective vocabulary, such as “This is Your Brain on Drugs.” The simplicity of the campaigns combined with their innovative approach to long-term problems in […]
Marketing has been defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. However, most people reserve the concept of marketing to primarily just that – products or services. The idea of marketing themselves as a professional in their field is […]
I was recently asked to participate in a panel discussing marketing on a small start-up budget, something I am all too familiar with. After the discussion, someone came up to me and mentioned that he wished the talk included more generic marketing tips, tips such as, “everyone do X on twitter and that’s how you […]
I sat down on my couch after a long meeting with a prospective client. What seemed to be a normal routine meeting turned out to be one tough cookie! More demanding then training itself. People here don’t know me, yet. Being relatively new in this market, I still have a lot of heads to turn. […]
When it comes to growing your business as a trainer or speaker, do you prefer to: Knock on doors? OR Open doors? I have read many books on launching a speaking and training business that talk about different types of “cold calling” tactics to find new clients. I was always struggling to apply these tactics, […]
DEVELOPING MARKETING STRATEGIES FOR YOURSELF AND YOUR BUSINESS Business Cards Let’s begin with the obvious; almost everybody I know that runs a business has a business card of some sort. Most people include basic details on their business card such as business name, email and website, etc. However, many people don’t utilise the back of […]
In the era of cut throat competition, it has become more than necessary for all freelancers to market themselves as well as their offerings, which are their expertise or areas of specialization in a very rigorous manner, but the question remains, how? With the emergence of social media and rapid advancements in technology turning the […]
Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise, […]
