Tell us about yourself and your journey to CEO of Leaders in Digital Over the past 22+ years, I’ve gained deep expertise in holistic digital marketing, starting with SEO management and expanding into Google Paid Search then search everywhere marketing with highly data driven strategic marketing – being a niche in this space. My early […]
Category: MARKETING
Debunking Myths and Exploring Opportunities using AI for Business Owners becoming Authors
AI has become a significant force across many fields, including publishing and writing. Yet, for many business owners wanting to become authors, the world of artificial intelligence can seem daunting and riddled with misconceptions. Embracing AI doesn’t mean authors need to fear their craft being diluted or replaced; rather, it opens the door to new […]
PR Spotlight: Anastasiya Bardunova, Founder of Makers PR
Tell us about yourself and your background I’m the founder and CEO of Makers PR – an independent communications agency for innovative companies. I started my career at the biggest startup hub in my home country named the ‘Silicon Valley of Eastern Europe’ by the Wall Street Journal back in the day. Throughout my 10-year […]
PR Spotlight: Championing Transparency In Public Relations
When I launched Budgie PR as an independent PR consultancy in 2022, the first goal was to find a way to work in the PR industry without compromising my integrity. Unfortunately, our industry has quite a checkered reputation. Many PR firms make false promises to win new business, both in terms of media coverage and […]
Logos are overrated – Stop Obsessing Over Your Logo!
Alright, picture this: You’ve just created the most eye-catching logo ever. It’s sleek, it’s modern, it’s everything you dreamed of, but here’s the thing– without a solid brand identity backing it up, that gorgeous logo might as well be a design with no purpose! I understand how it is when you’re starting off your business […]
PR Spotlight: Brenda Dempsey, Book Brilliance Publishing
Tell us about yourself and Book Brilliance Publishing I am an award-winning publisher, international best-selling author, master coach, and speaker with an invaluable 25-year background in education that provides me with the expertise and skills to support business owners to write, publish, and grow their businesses beyond their books. Being and knowing how to create […]
PR Spotlight: Polly Williams, Managing Director, TishTash Communications
Tell us about TishTash. What is the mission of TishTash? How do you help entrepreneurs and business leaders? The mission of TishTash is to bring world-class marketing to brands in the GCC. We are dedicated to crafting stories that connect with audiences and bring our clients’ success. We are also on a mission to provide […]
PR Spotlight: Mohammad Shaban, Founder of Massive Media
Tell us about yourself and your background My name is Mohammad Shaban, and I have spent over two decades working in the public relations and media industry. My background spans multiple roles within communication, from media relations to digital marketing and content distribution. Throughout my career, I’ve always been driven by a passion for connecting […]
PR Spotlight: Shanti Sadhwani, Founder of SOAR PR
Tell us about yourself, your background, your journey to founding SOAR PR, and your current role I’ve always been passionate about helping brands and their founders thrive through creative and authentic communication strategies. At every stage of my career—from corporate communications to brand building and PR—it has always come down to storytelling and forging meaningful […]
Writing Your Memoir: A Guide for High-Net-Worth Individuals
Few genres carry as much weight and potential impact as the memoir of a high-net-worth individual. Your life story, filled with triumphs, challenges, and invaluable lessons, has the power to inspire, educate, and transform readers. But crafting a memoir that resonates is more than your life events—it is a compelling narrative around your goals, audience, […]