PR Spotlight: Brenda Dempsey, Book Brilliance Publishing

Tell us about yourself and Book Brilliance Publishing I am an award-winning publisher, international best-selling author, master coach, and speaker with an invaluable 25-year background in education that provides me with the expertise and skills to support business owners to write, publish, and grow their businesses beyond their books. Being and knowing how to create […]

PR Spotlight: Shanti Sadhwani, Founder of SOAR PR

Tell us about yourself, your background, your journey to founding SOAR PR, and your current role I’ve always been passionate about helping brands and their founders thrive through creative and authentic communication strategies. At every stage of my career—from corporate communications to brand building and PR—it has always come down to storytelling and forging meaningful […]

Eight eCommerce back-to-school marketing tactics from GoDaddy

As summer winds down and the school year approaches, GoDaddy is sharing eight back-to-school marketing strategies for small businesses actively selling their products and services online. With online shopping becoming the norm post-pandemic, these tactics are designed to help small businesses grow and build customer engagement during one of the most active shopping periods of […]

Embracing Social Responsibility: A Strategic Approach to Marketing in 2024

As businesses navigate an evolving consumer consciousness and heightened expectations for ethical practices, weaving social responsibility into marketing strategies has become not only a moral imperative but also a savvy business move. In the dynamic landscape of marketing, the symbiotic relationship between Social Responsibility, be it Corporate Social Responsibility (CSR), supporting social causes or redesigning […]