Tell us about yourself and your background. (Include living in Kuwait & The Gulf War) Art college is where it all began. I studied Graphic Design, fell in love with an Iraqi student, got married and flew to Kuwait to start a new life. That was 1978 – and what a rollercoaster that was! Literally […]
Introduction: The Challenge of Digital Marketing Efficiency In today’s fast-paced digital landscape, businesses in the MENA region face an ongoing struggle: how to convert digital presence into measurable growth. High ad spends often lead to visibility but not necessarily to conversions, leaving companies questioning the effectiveness of their strategies. This is where Conversion Rate Optimization […]
Composure Media specialises in training women in public speaking. The founders Luisa Baldini and Louisa Preston are former BBC News journalists who have drawn on their experience of broadcasting live to millions of people to establish Composure Media. They teach strategies and techniques to help individuals communicate confidently and connect with their target audiences, with […]
Tell us about yourself and your background I used to be a drummer, pounding out rhythms like I was auditioning for Whiplash. Then, in 2013, I had my “light bulb above the head” moment and discovered that people would actually pay for specialized information. So, I traded my drumsticks for a keyboard and started writing […]
It all comes down to the message That’s the difference between you and every other coaching or financial services industry in the region. How you communicate your story, your journey, and your genuine connection to your ideal customer. And what this ultimately translates into is trust. With hundreds of thousands of businesses expected to open […]
AI is changing the rules of the tech game at breakneck speed. Every day, we see new tools and platforms emerge—like Replit and Cursor—that make building software products radically simpler. Code generation, bug fixing, and even complex tasks can now be handled by AI “agents” with relative ease. In this new world, it’s no longer […]
The third time my head went under, it dawned on me that this may well be my final night on earth. And my final night on this earth would be shared with a Russian billionaire, a canopy of stars elevated far above me, and the dozens of rats scampering along the banks of the Seine. […]
Gone are the days when seasonal marketing meant simply plastering festive imagery across products and hoping for the best. Today, we’re seeing a sophisticated integration of digital experiences that transform packaging into an interactive marketing channel. The traditional marketing calendar – from Halloween to Christmas, Back to School to Easter – is being reimagined through […]
Why Personal Development Books Make Great Page-Turners The personal development genre has been a cornerstone of the publishing industry for decades, yet its appeal continues to grow, particularly in business and coaching circles. In the Middle East, where entrepreneurship is booming and coaching is gaining momentum, personal development books are more relevant than ever. These […]
Tell us about yourself and your background My educational background is in finance, but I have been working in the events industry since 2008, specifically in event management. I have developed a genuine passion for bringing people together through events. I love seeing everything come together, especially watching visitors and exhibitors connect and engage. For […]
