When I launched Budgie PR as an independent PR consultancy in 2022, the first goal was to find a way to work in the PR industry without compromising my integrity. Unfortunately, our industry has quite a checkered reputation. Many PR firms make false promises to win new business, both in terms of media coverage and […]
Category: MARKETING
Logos are overrated – Stop Obsessing Over Your Logo!
Alright, picture this: You’ve just created the most eye-catching logo ever. It’s sleek, it’s modern, it’s everything you dreamed of, but here’s the thing– without a solid brand identity backing it up, that gorgeous logo might as well be a design with no purpose! I understand how it is when you’re starting off your business […]
PR Spotlight: Brenda Dempsey, Book Brilliance Publishing
Tell us about yourself and Book Brilliance Publishing I am an award-winning publisher, international best-selling author, master coach, and speaker with an invaluable 25-year background in education that provides me with the expertise and skills to support business owners to write, publish, and grow their businesses beyond their books. Being and knowing how to create […]
PR Spotlight: Polly Williams, Managing Director, TishTash Communications
Tell us about TishTash. What is the mission of TishTash? How do you help entrepreneurs and business leaders? The mission of TishTash is to bring world-class marketing to brands in the GCC. We are dedicated to crafting stories that connect with audiences and bring our clients’ success. We are also on a mission to provide […]
PR Spotlight: Mohammad Shaban, Founder of Massive Media
Tell us about yourself and your background My name is Mohammad Shaban, and I have spent over two decades working in the public relations and media industry. My background spans multiple roles within communication, from media relations to digital marketing and content distribution. Throughout my career, I’ve always been driven by a passion for connecting […]
PR Spotlight: Shanti Sadhwani, Founder of SOAR PR
Tell us about yourself, your background, your journey to founding SOAR PR, and your current role I’ve always been passionate about helping brands and their founders thrive through creative and authentic communication strategies. At every stage of my career—from corporate communications to brand building and PR—it has always come down to storytelling and forging meaningful […]
Writing Your Memoir: A Guide for High-Net-Worth Individuals
Few genres carry as much weight and potential impact as the memoir of a high-net-worth individual. Your life story, filled with triumphs, challenges, and invaluable lessons, has the power to inspire, educate, and transform readers. But crafting a memoir that resonates is more than your life events—it is a compelling narrative around your goals, audience, […]
Eight eCommerce back-to-school marketing tactics from GoDaddy
As summer winds down and the school year approaches, GoDaddy is sharing eight back-to-school marketing strategies for small businesses actively selling their products and services online. With online shopping becoming the norm post-pandemic, these tactics are designed to help small businesses grow and build customer engagement during one of the most active shopping periods of […]
Embracing Social Responsibility: A Strategic Approach to Marketing in 2024
As businesses navigate an evolving consumer consciousness and heightened expectations for ethical practices, weaving social responsibility into marketing strategies has become not only a moral imperative but also a savvy business move. In the dynamic landscape of marketing, the symbiotic relationship between Social Responsibility, be it Corporate Social Responsibility (CSR), supporting social causes or redesigning […]
Company Spotlight: The Loop, Naheed Maalik & Rachel Lloyd
Tell us more about what you do? The Loop is a boutique marketing, communications and PR consultancy based in Dubai. We offer a one-stop solution to help clients ‘close the loop’ on their marcomms requirements, including strategy and planning, content creation, brand, PR and media management, media buying, creative design and copywriting. Our focus is […]