Unwrapping the power of connected packaging in festive marketing

Gone are the days when seasonal marketing meant simply plastering festive imagery across products and hoping for the best. Today, we’re seeing a sophisticated integration of digital experiences that transform packaging into an interactive marketing channel. The traditional marketing calendar – from Halloween to Christmas, Back to School to Easter – is being reimagined through […]

Books are Marketing and Legacy Assets for your Business Growth

Why Personal Development Books Make Great Page-Turners The personal development genre has been a cornerstone of the publishing industry for decades, yet its appeal continues to grow, particularly in business and coaching circles. In the Middle East, where entrepreneurship is booming and coaching is gaining momentum, personal development books are more relevant than ever. These […]

Founder Spotlight: David & Astrid Kirkland, KNOW Creative

What exactly is KNOW Creative? KNOW Creative is a branding and creative consultancy that specializes in combining expertise across branding, strategy, production, and motion graphics to deliver innovative and cohesive brand experiences. The agency is driven by a passion for creative excellence, working collaboratively with clients to craft bold, impactful solutions that inspire action and […]

Debunking Myths and Exploring Opportunities using AI for Business Owners becoming Authors

AI has become a significant force across many fields, including publishing and writing. Yet, for many business owners wanting to become authors, the world of artificial intelligence can seem daunting and riddled with misconceptions. Embracing AI doesn’t mean authors need to fear their craft being diluted or replaced; rather, it opens the door to new […]