Gone are the days when seasonal marketing meant simply plastering festive imagery across products and hoping for the best. Today, we’re seeing a sophisticated integration of digital experiences that transform packaging into an interactive marketing channel. The traditional marketing calendar – from Halloween to Christmas, Back to School to Easter – is being reimagined through […]
Category: MARKETING
Books are Marketing and Legacy Assets for your Business Growth
Why Personal Development Books Make Great Page-Turners The personal development genre has been a cornerstone of the publishing industry for decades, yet its appeal continues to grow, particularly in business and coaching circles. In the Middle East, where entrepreneurship is booming and coaching is gaining momentum, personal development books are more relevant than ever. These […]
Thought Leader Interview: Ravi Ramchandani
Tell us about yourself and your background My educational background is in finance, but I have been working in the events industry since 2008, specifically in event management. I have developed a genuine passion for bringing people together through events. I love seeing everything come together, especially watching visitors and exhibitors connect and engage. For […]
CEO Spotlight: Dr. Reda Taleb, CEO of Officium Management
Tell us about yourself, your background and your journey to your current role as CEO at Officium Management. My journey began in consulting, where I developed a passion for understanding business challenges and devising impactful strategies. This early foundation led me to Procter & Gamble, where I spent several years refining my expertise in brand […]
Tourism Expert Interview: Mohamed Lotfy
With over 18 years of experience in international business, tourism marketing, and development, Lotfy has successfully executed strategic marketing and tourism initiatives for Singapore, Malaysia, and the UAE. He has led impactful campaigns to promote various destinations targeting markets across the GCC, Middle East, UK, Europe, Africa, Russia, and the CIS. As a certified trainer […]
Founder Spotlight: David & Astrid Kirkland, KNOW Creative
What exactly is KNOW Creative? KNOW Creative is a branding and creative consultancy that specializes in combining expertise across branding, strategy, production, and motion graphics to deliver innovative and cohesive brand experiences. The agency is driven by a passion for creative excellence, working collaboratively with clients to craft bold, impactful solutions that inspire action and […]
SEO Spotlight: Dawn Kubicek, CEO of Leaders In Digital
Tell us about yourself and your journey to CEO of Leaders in Digital Over the past 22+ years, I’ve gained deep expertise in holistic digital marketing, starting with SEO management and expanding into Google Paid Search then search everywhere marketing with highly data driven strategic marketing – being a niche in this space. My early […]
Debunking Myths and Exploring Opportunities using AI for Business Owners becoming Authors
AI has become a significant force across many fields, including publishing and writing. Yet, for many business owners wanting to become authors, the world of artificial intelligence can seem daunting and riddled with misconceptions. Embracing AI doesn’t mean authors need to fear their craft being diluted or replaced; rather, it opens the door to new […]
PR Spotlight: Anastasiya Bardunova, Founder of Makers PR
Tell us about yourself and your background I’m the founder and CEO of Makers PR – an independent communications agency for innovative companies. I started my career at the biggest startup hub in my home country named the ‘Silicon Valley of Eastern Europe’ by the Wall Street Journal back in the day. Throughout my 10-year […]
PR Spotlight: Championing Transparency In Public Relations
When I launched Budgie PR as an independent PR consultancy in 2022, the first goal was to find a way to work in the PR industry without compromising my integrity. Unfortunately, our industry has quite a checkered reputation. Many PR firms make false promises to win new business, both in terms of media coverage and […]