How The Reputation of a Company can be Tarnished in just a Few Seconds…

Companies spend extravagant amounts of money to market and promote their name brand through all kinds of advertisements. Hundreds of Billions of dollars are spent every year worldwide to market their goods and services and most importantly their brand. However, it just takes one silly mistake, by one employee, to cost a company tons and […]

The Number One Mistake New Business Owners Make That Can Sabotage Their Business Growth

Most entrepreneurs are multi-talented people. They are very well versed in performing a number of different tasks. Although that sounds like a very positive trait, from experience this alone can lead new entrepreneurs to committing one of the biggest classical mistakes in their first few years in business, which is trying to do everything on […]

How Strategic Alliances are Becoming the NEW Answer to Recession Survival!

One of the fastest growing trends during this recession for businesses is the increasing number of strategic alliances. According to Booz-Allen & Hamilton, strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Alliances range in scope from an informal business relationship based on a simple contract, to a joint […]

How to Use the Internet and Social Media for Business Development

Brick and mortar businesses and online companies want to leverage the internet and social media to drive business for their companies. However, without having a clear and measureable digital marketing strategy, achieving these goals isn’t possible. Whatever the industry your company is working in, you should be interested in setting the following basics to drive […]