Gone are the days when seasonal marketing meant simply plastering festive imagery across products and hoping for the best. Today, we’re seeing a sophisticated integration of digital experiences that transform packaging into an interactive marketing channel. The traditional marketing calendar – from Halloween to Christmas, Back to School to Easter – is being reimagined through […]
The fusion of artificial intelligence (AI) with traditional instructional design will revolutionize how educators create engaging learning experiences. This integration not only personalizes education but also enhances efficiency, catering to diverse learner needs. Strategies for Integrating AI in Instructional Design The transformative potential of Artificial Intelligence (AI) in instructional design is reshaping how educators and […]
The skills that bring you success in middle management lay a strong foundation. Yet the transition to revenue-driving leadership roles demands a different playbook. Drawing from real stories and experiences of women leaders across the Middle East, Africa and Europe, we’ll explore practical strategies for building business acumen, navigating cultural complexities, and positioning yourself effectively […]
PLATMA, an AI Business Automation Platform based in the MENA region, is joining Alchemist Accelerator, one of Silicon Valley’s leading B2B accelerators for technology startups. PLATMA was selected as one of 20 companies for the Alchemist Accelerator’s 2025 program, representing the top 3% of all applicants, highlighting both the company’s growing potential and the MENA […]
The fintech industry in the Middle East is experiencing unprecedented growth, driven by a surge in digital innovation and shifting consumer behaviors. As we project into the next five years, mobile wallets are set to play a pivotal role in transforming financial transactions, offering an alternative to traditional payment methods like credit cards. This article […]
A family office is a private wealth management advisory firm that serves a single family or a small group of related families. It can also be established as an in-house function of an organization supported by advisors. A family office provides a range of services designed to help manage, and grow the family’s wealth, and ensure long-term […]
Tell us about yourself and your background I am a compulsive creator with a desire to empower people to know they can change any area of their life that they think is not working for them. I’m originally from Sydney, Australia but I consider myself a citizen of the world. Growing up, I always knew […]
What inspired you to start World Padel Academy (WPA)? I’ve always believed in the potential of padel as a sport that connects people and communities. Starting WPA was about turning my passion for the game into an opportunity to create something meaningful. It was inspired by the idea of building a platform where people of […]
The global sustainability movement highlights an urgent need to responsibly manage resources, ensuring availability for future generations. This article explores how circular economy principles can act as enablers for redesigning global value chains to achieve proactive adaptability and align with sustainability objectives. Understanding Circular Economy The circular economy promotes resource efficiency through practices such as […]
Why Personal Development Books Make Great Page-Turners The personal development genre has been a cornerstone of the publishing industry for decades, yet its appeal continues to grow, particularly in business and coaching circles. In the Middle East, where entrepreneurship is booming and coaching is gaining momentum, personal development books are more relevant than ever. These […]
