Asian Paints Berger, a subsidiary of Asian Paints Limited, organized high-profile industry events in Abu Dhabi and Dubai to connect with the consultant, architects and engineer fraternity and accelerate its ambitious growth plans in the region on the back of an AED244 million investment in a white cement manufacturing plant in Fujairah.
Operating in 16 countries and serving consumers across 60 countries, Asian Paints Limited is the world’s seventh largest coating company and third largest paint company in Asia. With a turnover of USD 3.8 million in 2022, the company is fast expanding in the region by building strong partnerships through such industry events.
At the events named Confluence 23, top consultants, architects and project managers of leading firms in the construction industry discussed emerging trends and opportunities in the sector, which is expected to reach a value of over US$133.53 billion by 2027, according to the UAE Construction Market report.
The strong rebound of the industry in the UAE and with massive infrastructure projects ongoing in Saudi Arabia and other parts of MENA, the construction sector is poised for growth and Asian Paints Berger is leveraging the opportunity through a strong regional presence.
Mr Pragyan Kumar – CEO, Asian Paints International, said: “Asian Paints has established itself as a very strong consumer brand by keeping the need of the consumers at the core of all its innovation and offerings. Today, we have a state-of-the-art research and development centre with over 200 scientists striving to deliver the best products to the market. We invest approximately 4-5% of our total revenue in R&D to serve as a trusted partner of our customers.”
He said Asian Paints is committed to the region and is exploring robust growth opportunities underpinned by the investment in Fujairah as part of its backward integration strategy. He said the company will bring innovative solutions that meets the most challenging requirements of its clients, covering paints, construction chemicals and protective coatings.
Asian Paints forayed into construction chemicals under the umbrella brand of SmartCare over a decade ago and has fortified its presence as the market leader in the Indian Subcontinent and a formidable player in the countries where they are present. Currently, the SmartCare brand offers over 250 products for various requirements related to waterproofing and surface protection.
At Confluence 2023, industry veteran Dennis Jacob, a NACE level 3 Coating Inspector and a member of the Polyurea Development Association, explained the use of Polyurea as a sustainable solution for the construction industry. He highlighted the four product offerings in Asian Paints Berger’s portfolio of Polyurea that gives the company an edge over competition. Asian Paints Berger today also offers potable water approved (WRAS) Polyurea, and is one of the few suppliers in GCC that can offer this solution.
Mr. Naheed Younis, a forensic expert and one of the most respected names in construction world in GCC, shared his views on the challenges in flooring, and highlighted how exercising caution from project conceptualization stage can save millions of dollars in liability. He talked about different solutions such as Terrazo, PU Screed, ElectroStatic Discharge Flooring, Epoxy- Polyurethane flooring and Epoxy Flooring for different industry requirements that are offered by Asian Paints Berger under the brand name, ApcoFlor.
Mr. Joseph Eapen, Regional Business Head of Asian Paints Berger, said the company’s growth in the region has been powered by listening to the needs of customers and focusing on providing innovative and cutting-edge solutions. “We take pride in being the only organization that can offer quality solution from ‘Foundation to Finish.’”
The demonstration of strength of Asian Paints Berger’s Hypertron Polyurea on the coated hollow brick wall sustaining the continuous knocks by the sledgehammer was really impactful and left the audience in awe.
