This week saw another successful edition of the Abu Dhabi Business Events Week. Organised by the Abu Dhabi Convention & Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi, the second edition of the annual event took place on 26 and 27 September, gathering MICE industry professionals from across the MENA region under one roof.
The two-day event staged at Manarat Al Saadiyat featured an insightful agenda of panel discussions, keynote speeches, debates, and peer-to-peer workshops on topics varying from digital disruption and future-proofing to strategy and sustainability.
Delegates from event industry associations, convention bureaus, conference and exhibition venues, event organisers, destination partners, and research firms shared key insights and best practices across the programme, interspersed with social networking activities that served to strengthen relationships within the industry.
