SupperClub Middle East is setting out to redefine the dining, leisure, and fitness discount platform experiences across the GCC. Founded with a vision of bringing exclusive yet discreet benefits to members, SupperClub is reshaping how people experience restaurants, pools, beach resorts, and spas, all while maintaining a sophisticated touch of exclusivity.
The Journey Begins: Establishing SupperClub Middle East
How long has SupperClub been in business?
What started as a small idea just 4 years ago has quickly become a game-changer in the region. SupperClub Middle East has grown into a trusted name, offering unmatched benefits to an ever-expanding community of savvy members who know how to elevate their lifestyle.
How many employees do you have?
Today, SupperClub Middle East operates with a dedicated team of just under 20 employees. We are a small but efficient team,each member brings a passion for hospitality, lifestyle, and customer-centric innovation, which translates into an unmatched service for our members.
Is SupperClub self-funded or investor-backed?
Currently, SupperClub Middle East is entirely self-funded. This choice has allowed us the freedom to innovate rapidly, adapt to market needs, and stay true to our founding principles without external pressures. However, as we continue to scale and explore new territories, we may consider strategic investment opportunities that align with our mission to enhance our offerings and expand our reach.
The Spark of an Idea: Why Launch SupperClub Middle East?
The idea for SupperClub Middle East was born from a simple realization: People in the GCC value high-quality dining and luxury experiences but often lack access to exclusive benefits that make these experiences more enjoyable and affordable. We saw an opportunity to bridge this gap by creating a membership that unlocks discounts and privileges at top destinations while keeping the process discreet and seamless. People don’t always want to announce that they’re using discounts. With SupperClub, discounts are applied discreetly, almost like a well-kept secret, and that’s something our members truly appreciate.
How did you identify the needs of your target market?
Extensive market research formed the foundation of SupperClub’s strategy. Through surveys, interviews, and studying consumer behavior in the GCC, we uncovered a demand for exclusive yet accessible luxury experiences. People were seeking value without compromising on quality or prestige, and we tailored our offerings to meet these desires.
Through market research and personal experience, we discovered that while people love getting discounts, they dislike the hassle of redeeming them—whether it’s showing a card, using a voucher, or entering a code. There was nothing in the market that allowed you to simply book, show up, and have the discount applied automatically. So, we created it and thats how Supperclub was born.
A Unique Edge: Building and Testing the SupperClub Concept
What makes SupperClub Middle East unique?
At SupperClub, we believe that luxury should be enjoyed effortlessly. Unlike other discount platforms, SupperClub Middle East operates with discretion. Members enjoy seamless, unlimited discounts without the awkwardness of presenting coupons or vouchers. Our model is focused on making members feel like VIPs at every touchpoint, whether they’re lounging by a pool, dining at a fine restaurant, or relaxing at a spa.
How did you test the business concept?
We launched with a minimum viable product (MVP) to validate our hypothesis. Starting small, we partnered with a handful of exclusive venues and invited a limited number of members. This allowed us to test our service, gather valuable feedback, and refine our approach before a wider launch.
Did SupperClub pivot or evolve from its original concept?
While our core mission remains unchanged, we’ve evolved significantly based on market feedback. Initially, our focus was exclusively on dining, and we introduced a concept called “culinary currency.” It was sophisticated and well-received by our hotel partners but proved challenging to explain to our members. Moreover, our initial emphasis on dining alone prompted valuable feedback from members, encouraging us to expand into beach clubs, pools, and spa experiences. This evolution has transformed us into a more comprehensive luxury lifestyle membership platform.
How long did it take to acquire the first paying customer?
It didn’t take long—within a few weeks of launching, we had our first paying customer. It was such an exciting and validating moment for us, showing that our concept really connected with people.
Expanding Reach: Building Brand Awareness and a Loyal Member Base
What was your initial marketing strategy?
Our first marketing channel was organic marketing, word of mouth worked very well with us as members started sharing with their family and friends how easy and seamless Supperclub is to use. Besides that, we have a strong email marketing channel where we share the SupperClub story, member benefits, and partnered venue highlights.
How has SupperClub established an online presence?
In 2025, we’re doubling down on social media and digital content to elevate our brand. From eye-catching posts to strategic influencer collaborations, our goal is to build a community that’s both inspiring and inclusive. We’re positioning SupperClub as the ultimate membership for exclusive lifestyle experiences across the GCC
When did you realize SupperClub could scale?
We knew SupperClub had scalable potential when we saw consistent growth in member referrals and engagement across our online platforms. Positive word-of-mouth and high retention rates confirmed that our model could expand beyond the initial target audience.
Which marketing channels drive the most sales?
A significant portion of our sales comes organically, reflecting the strong appeal of our offering. Moving into 2025, we’ll focus more on media and online advertising to amplify our reach. We also rely on email marketing and word-of-mouth referrals, which have been highly effective in building trust and engaging potential members. Each channel plays a key role in showcasing our unique value and connecting with our audience.
Have you used strategic partnerships to grow the business?
Absolutely—partnerships have been a cornerstone of our success. We actively collaborate across various sectors, including corporations, financial institutions, schools, and beyond. These collaborations create a win-win dynamic: our partners gain access to our awesome offers and exclusive benefits, while our membership base grows. It’s a strategic approach that amplifies value on both sides and strengthens our community.
How important is networking to SupperClub’s success?
Networking has been instrumental in establishing SupperClub’s credibility. By attending industry events and forming connections with top-tier hospitality brands, we’ve been able to build a network of trusted partners and gain insights that help us stay ahead of market trends.
Looking Forward: Challenges and Growth Plans
What are the biggest challenges facing SupperClub Middle East?
As a company rooted in luxury experiences, we face the challenge of ensuring consistent quality across diverse venues. Maintaining our brand’s exclusivity while scaling to new markets is also a balancing act. We plan to address these challenges by strengthening partnerships with high-quality venues, continually refining our member experience, and investing in technology to streamline operations.
What are your future growth plans?
Our vision is to make SupperClub the premier membership for exclusive experiences across the GCC and beyond. We aim to expand our offerings, explore new geographical markets, and introduce even more premium benefits for our members. In the near future, we may also explore strategic investments to accelerate our growth.
Conclusion: SupperClub Middle East – A New Standard for Exclusive Experiences
In an industry that often leans heavily on overt promotions and discounts, SupperClub Middle East takes a refined, discreet approach. Much like Apple brought simplicity and elegance to technology, SupperClub brings sophistication to the world of lifestyle memberships. With a clear focus on providing value without compromise, SupperClub Middle East is well on its way to redefining how people experience luxury in the GCC.
