Liwa Minor Food & Beverages LLC, the franchise hub for The Coffee Club in the Middle East, Africa and Eastern Europe, has entered into a key partnership with Luqman Petroleum LTD to bring The Coffee Club – Australia’s favourite café experience, to East Africa. This exclusive franchise agreement grants Luqman Petroleum the rights to expand The Coffee Club brand across Kenya, Tanzania and Uganda, marking the brand’s first entry into the African continent. The partnership highlights The Coffee Club’s commitment to establishing a lasting presence in East Africa’s dynamic Food & Beverage sector. The inaugural store is set to open in Nairobi by mid-2025, underscoring the brand’s dedication to growth and community connection in this promising region.
A Strategic Collaboration for Regional Growth
The Coffee Club’s partnership with Luqman Petroleum, a trusted leader with extensive expertise in East Africa, strategically paves the way for success as it enters this promising market. With a deep understanding of local consumer preferences and market dynamics, Luqman Petroleum will ensure smooth operations and respond effectively to local needs. This partnership aligns with The Coffee Club’s commitment to sustainability and community engagement, laying a strong foundation for meaningful impact across the region. Over the next decade, The Coffee Club plans to establish 25 stores across Kenya, Tanzania and Uganda, creating local jobs, supporting economic growth and enhancing the Food & Beverage landscape.
“We are thrilled to announce our partnership with Luqman Petroleum as we bring The Coffee Club to East Africa. This marks a significant milestone in The Coffee Club’s expansion journey, and we couldn’t envision a better partner to lead the way in Kenya, Tanzania and Uganda. Luqman Petroleum’s deep local expertise and our shared commitment to quality and service excellence align perfectly with our vision to bring exceptional Food & Beverages experiences to the communities we serve,” said Charl Badenhorst, CEO at Liwa Minor Food & Beverages LLC.
A New Era for Café Culture in Nairobi
The first African outlet of The Coffee Club will launch in Nairobi in early 2025, offering a unique café experience that blends the brand’s Australian heritage with local flavours. With a menu that highlights locally sourced ingredients and a warm, welcoming atmosphere, the new store will serve as a community hub for coffee lovers and families alike. It will underline The Coffee Club’s vision to become a go-to destination across East Africa, where guests can enjoy a blend of quality, comfort and connection.
“For us it is a lot more than opening a café—it’s about creating a place where people feel they belong,” said Abdullahi A. Mohamed, Managing Director of Luqman Petroleum. “We’re thrilled to introduce a fresh take on café culture to East Africa, inspired by the region’s vibrant energy and sense of community. This partnership marks a strategic step in redefining the coffee experience here in Nairobi and beyond. By focusing on quality, local ingredients, and a welcoming environment, we’re not just serving coffee, we’re building a space for connection.”
As The Coffee Club takes its first step into Africa, this partnership signifies a long-term commitment to supporting local suppliers, generating employment and providing high-quality hospitality experiences. Together with Luqman Petroleum, The Coffee Club aims to foster a thriving café culture across East Africa, inviting communities to share in the brand’s hallmark experiences of good food, great service and excellent coffee.
