Himel, a market leader in value-engineered electrical products,
bagged the prestigious Global Brand Awards at an annual event held by Global Brands Magazine
(GBM), an international publication headquartered in the UK.
Staying true to its values, Himel won the ‘Most Reliable Value-Engineered Electrical Products
Brand, MENA’ award. The annual award aims to recognise global brands achieving excellence in
performance across a broad range of sectors while simultaneously keeping their readers updated
on key trends from the branding arena.
Himel was evaluated based on its global footprint, value-engineering, and reliability, all critical
metrics in the world of electrical products. Shrinivas Chebbi, the Global Head of Himel,
commented on their success: “We are honoured to be recognised and awarded across two key
strategic regions. Our commitment to value engineering and contextual understanding of emerging
economies has been central to driving regional success.
We have established our competitive advantage in premium projects as well. Value engineering in
design, procurement, production and implementation – the benefits are multifaceted. It is not about
minimising cost; it is about maximising benefits. Any scale of project can benefit from this. A
testimony to the stacking effect of right marketing and sales strategies, these awards echo our
vision and efforts to facilitate access to high-quality electrical products and support accelerated
development of safer homes, commercial spaces, and industrial facilities.”
Global Brand Awards recognises vital players who progress towards excellence by providing a
platform to acknowledge their efforts. Commenting on Himel being awarded for its notable efforts
with global recognition, Vibha Thusu, Global Head of Marketing and Communication, Himel, said: “
At Himel, our marketing strategies, underpinned at all times by the vision of reliability and
affordability, aim to push the perceived limitations of cost-efficient electrical products. Through
extensive on-ground and online marketing initiatives, involving multichannel customer engagement,
and nudging conversations around the need of safer electrical products, we have been able to
establish our brand as a thought leader in the value engineering space.”
With a footprint in 50+ countries, Himel values opportunities for all and provides the best
combination of affordable and reliable products to meet the demand for access to safe electricity.
Furthermore, Himel also adapts a ‘top-down’ approach towards nurturing employee experience,
firmly believing that putting its employees first is imperative to Himel’s success. To create a
cohesive environment where everyone can succeed, Himel leads with a purpose-driven marketing
strategy to maintain an authentic relationship with their customers and establish loyalty within their
community. Adding to this, active participation from Himel’s leadership across its community
interactions helps the brand to identify the pulse of the business and replicate the success year
after year.
About Himel
Himel is a global manufacturer and supplier of electric products for Low Voltage Power Distribution,
Final Distribution, Power Management, Motor Control and Protection, Industrial Components, and
Home Electric offers. With a footprint in 50+ countries—Himel is a leader in value-engineered
electric products for residential, commercial, industrial, and utilities sectors. We value opportunities
for all and provide the best combination of affordable and reliable offers to meet the demand for
access to safe electricity. To view the product portfolio, visit: www.himel.com
