House of Digital (HOD), a Dubai-based digital transformation specialist and e-commerce enabler, today announces that it has partnered with Tamil Mart in a new e-commerce joint venture www.thetamilmart.com that is being launched today.
HOD, which has invested Dh700,000 into the joint venture e-commerce platform, will benefit from revenue-sharing partnership with Tamil Mart and manage the e-commerce application through its enterprise e-commerce solution.
Tamil Mart is the largest supermarket chain for South Indian products in UAE, celebrating the organic local produce and highlighting the native indigenous grains of South India. The idea was to change the perception about organic food and support livelihood and welfare of farmers by creating a suitable market for their produce.
Tamil population currently is estimated to be around 90 million across the world, including 76 million living in India, five million in Sri Lanka with the rest spread across the world. More than five million Tamil population live outside India and Sri Lanka. According to some statistics, the number of Tamil consumers have exceeded 450,000 in the UAE – making it one of the leading consumer groups in the country.
“The new e-commerce platform www.thetamilmart.com will help spread organic and healthy products sourced from sustainable and organic farms in Tamil Nadu and promote healthy living while supporting sustainable farming. We are glad to form this partnership with Tamil Mart that will help organic and healthy food as well as authentic Tamil products available to the UAE consumers who would be able to get the products at their doorsteps through the e-commerce application,” Praveen Kumar, Founder and Chief Executive Officer of HOD, says.
“Our partnership will help not only Tamil or South Indian consumers, but also those who are not used to these ethnic and authentic products, get a taste of these organic and healthy foods and other consumer products. The new e-commerce platform will also internationalise Tamil products to a wider global consumer base.”
With seven large-format supermarkets, Tamil Mart is the only organised retail chain in the Gulf region that promotes authentic products sourced from the Tamil Nadu state of India, that serves a sizeable community belonging to the South Indian state. Most of the products displayed and sold at the Tamil Mart are genuine, organic, natural and chemical-free products that are crucial for a healthy lifestyle. These are sourced from sustainable agricultural practices.
With more than 4,000 types of products in 15 categories and 100 brands, a shopper will find everything to meet daily, weekly and monthly needs of a modern family, including basic foodstuffs, farm-fresh vegetables, rice, pulses, dal, spices, beverages, snacks, sweets, kitchenware, household items, garments, clothes, accessories, toys that are delivered across the seven emirates.
For a number of years, Tamil Mart has been actively serving consumers across the UAE. However, the new joint venture with HOD will help a wider consumer base accessing the Tamil Nadu-made products that will be delivered to their doorsteps by the new e-commerce platform – www.thetamilmart.com – powered by HOD’s digital team.
The new e-commerce platform www.thetamilmart.com is the ninth e-commerce application by HOD – a specialist in digital transformation of businesses, based in Dubai Silicon Oasis. It has been launching e-commerce start-ups for clients for the last few years.
Karthikeyan, Co-Founder and Chief Technology Officer of HOD, says, “We offer our clients more dynamic and futuristic solutions through our enterprise e-commerce solutions. By now, we have delivered nine e-commerce platforms that will help these businesses grow exponentially in the digital space in the next few years, as consumers are becoming more tech-savvy and wants everything delivered to their doorsteps through apps.”
HOD – the Digital Partner for Growth – is the game-changer for the region’s businesses. It transforms brick-and-mortar businesses and converts them into digital competent businesses through Digital Transformation and Marketing Transformation across the digital landscape.
HOD has signed up partnership agreements with 60 major technology and logistics suppliers who work with HOD to provide end-to-end digital transformation solutions to businesses to ensure seamless user and consumer experience.
