Emirati women entrepreneurs are leading households financially and spearheading artificial intelligence (AI) adoption to power their small businesses. GoDaddy’s 2025 Global Entrepreneurship Survey reveals these women are redefining success with confidence and resilience, using technology to streamline operations and inspire a new era of business opportunity and innovation in a post-COVID world.
In UAE, a notable 36% of small businesses surveyed are women-owned, with 80% of these reporting as having launched their business in the last five years. These statistics highlight the significant presence of women in entrepreneurship in UAE and underscore their resilience, especially considering the challenging economic climate brought on by the COVID-19 pandemic five years ago.
AI is championing women entrepreneurship
Women entrepreneurs are not just running their own businesses, they are excelling with unwavering confidence. A staggering 66% of those surveyed expressed their belief in their capabilities, a testament to their well-founded strength in the business arena. Additionally, 71% agree AI will help their small business compete with larger, better-resourced companies in the next year.
For example, Emirati women are reporting saving 14 hours per week by using AI tools –such as GoDaddy Airo®, an AI-powered experience which simplifies website creation, logo design and digital marketing strategies for entrepreneurs. This time saved equates to two working days per week, time which they spend on learning new skills or improving current ones (43%), coming up with creative ideas (40%), planning the future of the business (37%).
24% of women entrepreneurs in UAE are the primary income earners for their households. These women are contributing to local economies, creating new jobs and supporting families. 29% of UAE women entrepreneurs are feeling very optimistic. 66% believe their business will grow in the next 3-5 years.
Female business leaders are embracing digital tools to grow
In addition to finding fulfillment in creating their own source of income (46%) and learning new skills to run their business (41%), women entrepreneurs take joy in inventing new products or filling a gap in the market (32%).
“With AI-powered tools like GoDaddy Airo, women entrepreneurs are able to free up time to spend it on what really matters to them,” said Selina Bieber, Vice President of International Markets at GoDaddy. “Whether that is growing their business, focusing on family or enhancing their skills, women in UAE are inspiring the next generation of successful women business leaders.”
Entrepreneurship is playing an increasingly pivotal role in women’s lives with 66% of respondents saying it has enhanced their quality of life, offering a sense of fulfillment and empowerment with the opportunity to pursue their passion.
“GoDaddy’s findings confirm that technology is a powerful equalizer, enabling women to redefine their roles in business,” continued Bieber. “GoDaddy is here to support dreaming of becoming their own boss but haven’t found the time to start their own business. Starting a business is never easy, but GoDaddy Airo makes it a whole lot easier.”
Key capabilities of GoDaddy Airo include brand creation, digital marketing and search engine optimization (SEO), navigated in an intuitive user-friendly interface with no technical expertise required. GoDaddy Airo generates custom logos, websites and email addresses within minutes, develops targeted social media campaigns aligned with local events and enhances online visibility with built-in AI SEO.
To learn more about GoDaddy Airo, visit: https://ae.godaddy.com/airo
